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Meet ARI™ — Real-Time Audience intelligence.

Turn culture signals into conversions.

INTRODUCING

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ARI decodes why certain messages move people. It combines deep demographic, behavioral, and psychographic audience signals to forecast resonant creative triggers—letting brands optimize strategy before production, maximize impact at scale, and reduce waste.

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Our AI‑powered Decision Engine That Predicts Audience Resonance

brand strategy

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ARI uncovers what truly drives audiences—motivators, culture, and emotion—so brands can resonate beyond demographics.

Pre-campaign analytics

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Before spending, ARI simulates using live data and insights to spot high-conversion segments.

Campaign optimizations

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ARI forecasts what will resonate—before launch—so you create smarter, faster, and with less waste.

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“We hadn’t contemplated literally any of this, until Edmond’s Honor saw audience insights providing more detail on the kinds of people who respond best to the brand."

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— Dia Simms,

Co-founder, Pronghorn

How ARI Transformed Performance for a National Retail Brand

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What ARI Uncovered

  • Identified two untapped audience segments with a 29% higher predicted response rate

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  • Messaging themes around self-expression and social credibility forecasted a 42% lift in engagement

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  • Audio and Interactive Rich Media placements predicted 3.2x stronger engagement than standard video

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Performance Results

+22%

in ad recall

+19%

in brand favorability

+15%

in purchase intent

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+34%

+18% 

CPA Efficiency

Engagement Lift​

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Pre-qualified signals and high-intent segment deployment reduced cost per acquisition

Messaging calibrated to emotional and psychological resonance​

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According to McKinsey, brands that align messaging to deeper audience motivations grow 40% faster than their competitors.”

—McKinsey, 2024

Want results like these?

Let’s run a Resonance Forecast for your next campaign.

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