Privacy Policy | DigitaI Culture

Digital Culture Group, LLC Privacy Policy

Last updated: September 29, 2026

This Privacy Policy explains how Digital Culture Group, LLC (“DCG,” “Company,” “We,” “Us” or “Our”) collects, uses, shares and protects personal information when You visit our Website, contact Us, use our platforms (including ARI, our audience intelligence platform), or encounter advertising that We help deliver on behalf of our clients (together, the “Services”). It also explains the privacy rights You may have and how to exercise them, including how to opt out of targeted advertising.

1. Who We Are

DCG is an advertising technology company. We help brands and agencies plan and deliver digital advertising across channels such as display, video, connected TV, audio and out-of-home. In doing so, We build audience segments and curated advertising deals that are made available through advertising platforms such as supply-side platforms (SSPs), ad exchanges and demand-side platforms (DSPs).

Company contact details: Digital Culture Group, LLC, 265 Mitchell Rd, Unit 2611, Norcross, GA 30071, United States. Email: hello@digitalculture.group

2. Definitions

Personal Data or Personal Information means information that identifies, relates to, or could reasonably be linked to an identified or identifiable individual or device, as defined under applicable law.

Advertising Identifiers means pseudonymous identifiers used in digital advertising, such as cookie IDs, mobile advertising IDs (for example, Apple IDFA or Google Advertising ID), connected TV device IDs, and similar identifiers.

Targeted Advertising (also called interest-based or cross-context behavioral advertising) means showing ads to a person or device based on information about activity over time across websites, apps or services that are not owned by the same company.

Service Provider means a company that processes Personal Data on Our behalf under a written contract.

Website means www.digitalculture.group and related pages We operate.

3. Information We Collect

A. Information You provide to Us

When You contact Us, request a demo, sign up for updates, register for an account, apply for a program, or do business with Us, We may collect:

Name, email address, phone number, company name and job title
Mailing or business address
Account login details for our platforms
Information You include in messages, forms, briefs or files You send Us

B. Information collected automatically on our Website

When You visit our Website or open our emails, We and our providers may automatically collect:

IP address, browser type and version, device type, operating system and device identifiers
Pages viewed, time and date of visit, time spent on pages, referring URLs and other usage data
Information collected through cookies, pixels (web beacons), tags and scripts, as described in Section 5

C. Information used in our advertising services

To plan, deliver and measure advertising for our clients, We may process the following types of information, which is generally pseudonymous (it does not directly identify You by name):

Advertising Identifiers, IP address, and device and browser information
Information about the websites, apps, content and ads a browser or device has viewed or interacted with
Contextual and keyword signals, such as the topic of a page or content where an ad may appear
Inferred interests and audience segment memberships (for example, “interested in travel”)
Approximate location derived from IP address or provided by our partners
Ad performance and measurement data, such as impressions, clicks, video completions and conversions

D. Sources of information

We obtain the information described above from:

You directly
Cookies, pixels, SDKs and similar technologies on our Website and in ads We help deliver
Our clients (advertisers and agencies), who may provide their own first-party data to Us for use in their campaigns, subject to their own privacy notices and legal obligations
Advertising and data partners, such as SSPs, ad exchanges, DSPs, measurement and verification partners, and third-party data providers
Publicly available sources

E. Sensitive information

We do not knowingly use sensitive personal information (such as health information, precise geolocation, racial or ethnic origin, religious beliefs, sexual orientation, government ID numbers or financial account information) to build audience segments or to target advertising, and We do not knowingly create audience segments based on such information. Where any campaign relies on location data supplied by a partner, We require that partner to represent that it obtained any consent required by law.

4. How We Use Information

We use Personal Data to:

Provide, operate, maintain and improve the Website and our Services, including our ARI platform
Plan, deliver, optimize and measure advertising campaigns for our clients, including building audience segments and curated deals
Respond to inquiries, provide customer support and manage client and partner relationships
Manage accounts, contracts, billing and business records
Send updates, newsletters and marketing about our Services (You can unsubscribe at any time)
Analyze usage and trends, and develop new products and features
Detect, prevent and investigate fraud, invalid traffic, security incidents and other harmful activity
Comply with legal obligations and enforce our agreements
Evaluate or complete a merger, acquisition, financing or sale of assets
For any other purpose with Your consent

5. Cookies and Similar Technologies

We and our partners use cookies, pixels, tags, scripts and similar technologies. These include:

Necessary cookies that keep the Website working and secure
Functionality cookies that remember Your preferences
Analytics cookies that help Us understand how the Website is used
Advertising cookies and pixels that help Us and our partners deliver, limit the frequency of, and measure ads, and build audience segments

You can set Your browser to refuse or delete cookies. If You block cookies, some parts of the Website may not work properly. See Section 8 for more ways to opt out of Targeted Advertising.

6. How We Share Information

We may disclose Personal Data to:

Service Providers that support our business, such as cloud hosting, data storage and connectivity, analytics, email, customer relationship management, and billing providers
Advertising partners, such as SSPs, ad exchanges and DSPs, to make audience segments and curated deals available for advertising
Measurement and verification partners that help measure ad performance and detect fraud and invalid traffic
Our clients (advertisers and agencies), in the form of campaign reporting, which is generally aggregated
Professional advisors, such as lawyers, accountants and auditors
Authorities and others when required by law, legal process or to protect the rights, property or safety of DCG, our users or others
A buyer or successor in connection with a merger, acquisition, financing, reorganization or sale of all or part of our business
Others with Your consent or at Your direction

Sale or sharing for Targeted Advertising. Some state privacy laws, such as the California Consumer Privacy Act (CCPA), may treat certain disclosures of Advertising Identifiers and related data to advertising partners as a “sale” of personal information or “sharing” for cross-context behavioral advertising, or as processing for Targeted Advertising. In the past 12 months, We may have disclosed identifiers, internet or other electronic network activity information, approximate geolocation, and inferences (interest segments) to advertising partners for these purposes. You can opt out as described in Section 8. We do not knowingly sell or share the personal information of consumers under 16 years of age.

7. Your Privacy Rights

Depending on where You live (including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon and other U.S. states with consumer privacy laws), You may have the right to:

Know and access the personal information We have collected about You, including the categories of sources, purposes and recipients
Correct inaccurate personal information
Delete personal information We have collected about You
Obtain a copy of Your personal information in a portable format
Opt out of the sale of Your personal information, sharing for cross-context behavioral advertising, Targeted Advertising, and profiling in furtherance of decisions that produce legal or similarly significant effects
Limit the use of sensitive personal information (as noted above, We do not use sensitive personal information to target advertising)
Appeal a decision We make about Your request

We will not discriminate against You for exercising any of these rights.

How to submit a request. Email hello@digitalculture.group with the subject line “Privacy Request” and tell Us which right You want to exercise and the state You live in. To help Us locate data associated with Your browser or device, You may include the Advertising Identifier for that device.

Verification. For requests to know, access, correct or delete, We will take reasonable steps to verify Your identity before responding. Because much of the advertising data We process is pseudonymous, We may not be able to link it to You by name or email alone.

Authorized agents. You may use an authorized agent to submit a request on Your behalf. We may ask the agent for proof of authorization and may ask You to verify Your identity directly.

Appeals. If We decline Your request, You may appeal by replying to our response with the subject line “Privacy Request Appeal.” We will respond within the time required by law. If You are not satisfied with the outcome, You may contact Your state Attorney General.

We will respond to requests within the time frames required by applicable law (generally 45 days, which may be extended where permitted).

8. Your Privacy Choices and How to Opt Out of Targeted Advertising

You can opt out of the sale or sharing of Your personal information and of Targeted Advertising in the following ways:

Email Us: Send a request to hello@digitalculture.group with the subject line “Do Not Sell or Share My Personal Information.” Include the Advertising Identifier for Your device if You would like Us to apply the opt-out to advertising data associated with that device.
Global Privacy Control (GPC): We treat a GPC signal sent by Your browser as a valid request to opt out of the sale or sharing of personal information for that browser, where required by law.
Browser settings: You can block or delete cookies in Your browser settings. Opt-outs based on cookies apply only to the browser and device You use, and may stop working if You clear Your cookies.
Mobile devices: You can limit ad tracking or reset Your advertising ID in Your device settings (for example, “Allow Apps to Request to Track” on iOS or “Delete advertising ID” on Android).
Connected TV devices: You can limit ad tracking or reset the advertising identifier in Your TV or streaming device’s privacy settings.
Industry tools: You can also use industry opt-out tools such as the Digital Advertising Alliance’s WebChoices tool (optout.aboutads.info) and AppChoices app, and the Network Advertising Initiative’s opt-out page (optout.networkadvertising.org), to opt out of interest-based ads from participating companies.

Please note that opting out does not mean You will stop seeing ads. You may still see ads that are not based on Your interests or activity.

Marketing emails. You can unsubscribe from our marketing emails at any time by using the unsubscribe link in any email or by contacting Us.

9. Data Retention

We keep Personal Data only as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our Services, comply with legal, tax and accounting obligations, resolve disputes and enforce our agreements. Advertising data is retained only as long as needed to deliver, measure and report on campaigns and to maintain our audience segments, after which it is deleted or de-identified.

10. Data Security

We use reasonable administrative, technical and physical safeguards designed to protect Personal Data, including access controls that limit data access to authorized personnel, encryption in transit, and secure cloud infrastructure. No method of transmission over the internet or electronic storage is completely secure, so We cannot guarantee absolute security.

11. Our Role as a Service Provider

When We process first-party data that a client provides to Us to run that client’s campaigns, We act as a service provider (or processor) to that client. In those cases, We process the data only on the client’s instructions and under our contract with them, and the client’s privacy notice governs its collection. If You have questions about how a specific brand uses Your data, please contact that brand directly.

12. Children’s Privacy

Our Services are not directed to children. We do not knowingly collect Personal Data from children under 13, and We do not knowingly target advertising to children under 13 or use the Personal Data of consumers under 16 for Targeted Advertising. If You believe We have collected Personal Data from a child, please contact Us and We will take steps to delete it.

13. International Transfers

We are based in the United States, and Personal Data may be processed in the United States and in other countries where our Service Providers or partners are located. Data protection laws in those countries may differ from those where You live. Where required, We take steps designed to ensure that transferred data receives appropriate protection.

14. Links to Other Websites

Our Website may contain links to websites and services We do not operate. We are not responsible for the privacy practices of those third parties, and We encourage You to review their privacy policies.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When We do, We will update the “Last updated” date at the top of this page. If We make material changes, We will provide notice as required by law, such as by posting a notice on our Website or emailing You.

16. Contact Us

If You have questions about this Privacy Policy or our privacy practices, or want to exercise Your rights, contact Us:

Email: hello@digitalculture.group (subject line “Privacy Request”)
Mail: Digital Culture Group, LLC, Attn: Privacy, 265 Mitchell Rd, Unit 2611, Norcross, GA 30071, United States