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The Parent–Child Loyalty Loop: Why Multicultural Marketing Is Every Brand’s Growth Engine
According to recent U.S. Census data, children of color now represent over 50% of the nation’s population under 18 — the highest proportion ever recorded. This milestone signals a generational inflection point that will shape consumer behavior, cultural influence, and policy priorities for decades to come. And yet, multicultural media still accounts for just ~5% of total U.S. ad and marketing spend. While brands talk about equity and inclusivity, the numbers reveal a stagge
C. Foote
3 min read
Five Digital Marketing Tips During a Recession
When a recession is underway or threatening to happen, many businesses face financial challenges and look for ways to cut costs and stay...
C. Foote
2 min read
5 Ways to More Effectively Define and Target Your Ideal Audience
As a brand, it's important to understand trends in your niche and target your ideal audience. This allows you to stay ahead of the...
C. Foote
4 min read
Using the Digital Edge in Multilingual Marketing
While the world has grown smaller owing to the interconnectivity provided by telecommunications and the Internet, it hasn't become...
C. Foote
5 min read
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