Multicultural Marketing

According to recent U.S. Census data, children of color now represent over 50% of the nation’s population under 18 — the highest proportion ever recorded. This milestone signals a generational inflection point that will shape consumer behavior, cultural influence, and policy priorities for decades to come. And yet, multicultural media still accounts for just ~5% of total U.S. ad and marketing spend. While brands talk about equity and inclusivity, the numbers reveal a stagge